Measured Thoughts

Linking Marketing Metrics To Financial Consequences

Professor David Reibstein

Current Marketing Events with Dave Reibstein

This Week in Marketing - April 15, 2020

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Topics

McDonalds drops sponsorship of Nascar's Kyle Larson after racial slur

ESPN asks its highest-paid TV personalities to take a pay out

Why CPG marketers can't afford to go dark despite coronavirus risks

Frito-Lay's internally produced ad highlights virus response efforts

Marketers predict pandemic will slow ad spend into 2021, study says

All Current Events

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