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Linking Marketing Metrics To Financial Consequences
Measured Thoughts: Mark Addicks, Sr. VP and CMO, General Mills_March 2011
General Mills is one of the largest food companies in the world. Their recognizable brands include: Betty Crocker, Pillsbury, Green Giant, Cheerios and many, many more. Mark Addicks, SVP & CMO of General Mills sits down to share insight into these important brands, their legacy and how he works to keep them relevant in today's marketplace.
Measured Thoughts: Nina Goodheart, Vice President, Marketing, Medtronic_August 2010
Medtronic is the global leader in medical technology - alleviating pain, restoring health and extending life for people around the world. Nina Goodheart, VP of Marketing at Medtronic shares with us some of the important measurement metrics they use to gauge success - including one unique to them.
Measured Thoughts: Vance Lavelle, Sr. VP, Mktg, Sales & Service, Sirius Satellite Radio_May 2009
SIRIUS Satellite Radio revolutionized radio broadcasting: it not only pioneered digital service, but it also shifted the broadcasting business paradigm. Instead of focusing solely on advertiser-based revenue in a designated market area, SIRIUS introduced a universal paid subscription service that offers uninterrupted programming to consumers. Today, following a 2008 merger with XM Radio, SIRIUS boasts a robust customer base of 18.5 million paying subscribers. As part of the Measured Thoughts webcast series, SIRIUS' Senior VP of Marketing Vance LaVelle sat down to talk about how impactful marketing has been to the company's overall growth.
Measured Thoughts: Ted Woerhle, Sr. VP Marketing & Brand Mgmt, Newell Rubbermaid_March 2009
Newell Rubbermaid is a $6 billion company with a host of familiar brands, including Rubbermaid, Levolor, Teflon, Papermate -- and the ubiquitous Sharpie. Senior Vice President of Marketing and Brand Management Ted Woehrle sat down for this installment of the Measured Thoughts webcast series to discuss the blueprint for turning Newell Rubbermaid into a best-in-class marketing organization.
Measured Thoughts: Jeffrey Hayzlett, Chief Business Development Officer & VP, Kodak_November 2008
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. Transforming one of the world's most well-known brands from traditional consumer products to commercial makets, has been the responsibility of Jeffrey Hayzlett, Chief Business Development Officer. The well-known phrase, "a Kodak moment," is giving way to the "New Kodak," or "Kodak 2.0" -- a very different company based on new and highly-differentiated technology. In this installment of the Measured Thoughts series, we speak with Jeffrey Hayzlett about the role of marketing in delivering innovative solutions in a digital era.
Measured Thoughts: William Lauder, CEO, The Estee Lauder Companies_October 2008
The Estée Lauder Companies Inc. guiding vision is, "Bringing the best to everyone we touch." "The best," means the best products, the best people and the best ideas. These three pillars have been the hallmarks of the company since it was founded in 1946. They remain the foundation upon which success is built today. The Estée Lauder Companies markets more than 10,000 quality products under a large portfolio of brands. Innovation is the key to delivering to market more than 300 new offerings each year. About one third of sales come from skin care, makeup, fragrance and hair care products introduced within the previous three years. Dave Reibstein, managing partner of MarketingNPV, Wharton professor, and past executive director of the Marketing Sciences Institute, spoke with William Lauder about the role of marketing in delivering on the company's guiding vision.
Measured Thoughts: Ashley McEvoy, President, McNeil Consumer Healthcare_March 2008
McNeil Consumer Healthcare is the parent company of many of the world's most well-known over-the-counter pharmaceuticals. Join Measured Thoughts with Dave Reibstein, managing partner of MarketingNPV, Wharton professor and past executive director of the Marketing Sciences Institute, as he plays host to Ashley McEvoy, President of McNeil Consumer Healthcare for an in-depth conversation about managing the marketing effectiveness of globally recognized products such as Tylenol, Benadryl, and Rolaids.
Measured Thoughts: Tony Palmer, Senior VP and CMO, KimberlyClark_March 2008
Kimberly-Clark is a leading global health and hygiene company. With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise, and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position globally in more than 80 countries. Managing global marketing is the responsibility of Tony Palmer, CMO. He sahres his views on creating a substainable growth model and managing the marketing effectiveness of many of the the world's most well-recognized products in this installment of Measured Thoughts.
Measured Thoughts: Rob Malcolm, CMO, Diageo_Feb_2008
Rob Malcolm, President, Global Marketing, Sales and Innovation for Diageo, sits down with Dave Reibstein for this installment of Measured Thoughts. Malcolm will discuss the marketing of many well known global brands used by consumers to mark big events in their lives and brighten small ones.
Measured Thoughts: Sean Hagerty, CMO, Vanguard_January 2008
Vanguard is one of the world's largest investment management companies offering a broad portfolio of investment products and services. In this installment of Measured Thoughts, Dave Reibstein, managing partner of MarketingNPV, Wharton professor and past executive director of the Marketing Sciences Institute, plays host to Sean Hagerty, CMO of The Vanguard Group to discuss the challenges and successes he's faced in linking marketing investments to financial value creation.
Measured Thoughts: Dan Henson, President and CEO, GE Capital Solutions_November 2007
GE is imagination at work. From jet engines to power generation, financial services to water processing, and medical imaging to media content, GE turns imaginative ideas into leading products and services that help solve some of the world's toughest problems. Join Measured Thoughts with Dave Reibstein, managing partner of MarketingNPV, Wharton professor and past executive director of the Marketing Sciences Institute, as he plays host to Dan Henson, CMO of GE to discuss the challenges and successes he's faced in linking marketing investments to financial value creation.
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