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Measured Thoughts

Linking Marketing Metrics To Financial Consequences

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David J. Reibstein, Ph.D.

The William S. Woodside Professor and

Professor of Marketing

The Wharton School

University of Pennsylvania

3730 Walnut Street, 743 JMHH

Philadelphia, PA 19104

Email: reibstein@wharton.upenn.edu
Telephone: 215-898-6643
Fax: 215-573-2129

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