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Latvia

CAPITAL

Riga

GDP

$43 billion

REGION

Europe

GDP PER CAPITA, PPP

$40,880

POPULATION

1,830,000

AREA

64,589 SQ.KM

Latvia represents the Baltic region’s technology-forward economy, with particular strength in information
technology, telecommunications, and digital services sectors. The nation of 1.9 million inhabitants has
transformed from post-Soviet economy toward innovation-driven development, supporting international technology company operations and startups. Geographic positioning between Nordic nations and Eastern Europe provides strategic advantages for regional commerce and logistics.

Latvia’s economy has diversified from traditional manufacturing and agriculture toward technology and
service sectors. Foreign direct investment has concentrated in information technology and telecommunications, with major international companies establishing regional operations. The port of Riga maintains importance for regional trade, particularly connecting Russian hinterland to Baltic Sea markets. Financial services and professional consulting sectors contribute meaningfully to economic activity.

Globally, Latvia maintains strategic importance for NATO and EU security posture on Russian borders, though economic scale remains modest. The nation has invested substantially in digital infrastructure and e-governance systems, creating competitive advantages in technology services. EU membership provides market access and institutional frameworks supporting development. Russian proximity and energy dependencies create vulnerabilities requiring ongoing management, while modest population size limits overall economic scale despite technological sophistication.

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The country description included in this report was developed with the assistance of artificial intelligence.

David J. Reibstein, Ph.D.

The William S. Woodside Professor and

Professor of Marketing

Office

The Wharton School

University of Pennsylvania

3730 Walnut Street, 743 JMHH

Philadelphia, PA  19104

contact

Email: reibstein@wharton.upenn.edu
Telephone: 215-898-6643
Fax: 215-573-2129

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