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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Current Marketing Events with Dave Reibstein

    This Week in Marketing - August 12, 2020
    00:0000:00
    Reibstein%20Sirius%205a_edited.jpg
    All Current Events

    Topics

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    • Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

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    • 71% of marketers expect virtual events to continue beyond 2020, survey finds.

    ·

    • TikTok makes first push into streaming with Fire TV app

    ​

    • Amazon and Mall Operator Look at Turning Sears, J.C. Penney Stores Into Fulfillment Centers

    ​

    • How Heineken's using the biggest ever non-alcoholic beer sponsorship to grow the category

    Listen to Measured Thoughts on Wharton Business Radio, Sirius XM Radio Channel 132

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    Contact

    David J. Reibstein, Ph.D.

    The William S. Woodside Professor and

    Professor of Marketing

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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