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Measured Thoughts

Linking Marketing Metrics To Financial Consequences

Professor David Reibstein

Current Marketing Events with Dave Reibstein

This Week in Marketing - August 12, 2020

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All Current Events

Topics

Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

71% of marketers expect virtual events to continue beyond 2020, survey finds.

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TikTok makes first push into streaming with Fire TV app

Amazon and Mall Operator Look at Turning Sears, J.C. Penney Stores Into Fulfillment Centers

How Heineken's using the biggest ever non-alcoholic beer sponsorship to grow the category

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