Measured Thoughts

Current Marketing Events with Dave Reibstein

Topics

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• Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

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• 71% of marketers expect virtual events to continue beyond 2020, survey finds.

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• TikTok makes first push into streaming with Fire TV app

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• Amazon and Mall Operator Look at Turning Sears, J.C. Penney Stores Into Fulfillment Centers

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• How Heineken's using the biggest ever non-alcoholic beer sponsorship to grow the category

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