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Best Countries' Factors

Factor scores for each country were determined by averaging the scores that country received in each of the attributes comprising that factor

UAE.jpg

Attributes

Different

Distinctive

Dynamic

Unique

Top Five Countries

  1. United Arab Emirates

  2. China

  3. Egypt

  4. Saudi Arabia

  5. Iceland

David J. Reibstein, Ph.D.

The William S. Woodside Professor and

Professor of Marketing

Office

The Wharton School

University of Pennsylvania

3730 Walnut Street, 743 JMHH

Philadelphia, PA  19104

contact

Email: reibstein@wharton.upenn.edu
Telephone: 215-898-6643
Fax: 215-573-2129

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