Measured Thoughts

Linking Marketing Metrics To Financial Consequences

Professor David Reibstein

Current Marketing Events with Dave Reibstein

This Week in Marketing - July 13, 2022

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Topics

WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

Philadelphia cream cheese serves burned-out dinners at Feeladelphia restaurant

Anheuser-Busch partners with University of Texas as college athletics rebound

Can biometric data deliver more nuanced mass marketing?

All Current Events

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