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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Current Marketing Events with Dave Reibstein

    This Week in Marketing - July 13, 2022
    00:0000:00
    Reibstein%20Sirius%205a_edited.jpg

    Topics

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    • WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

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    • Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

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    • Philadelphia cream cheese serves burned-out dinners at Feeladelphia restaurant

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    • Anheuser-Busch partners with University of Texas as college athletics rebound

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    • Can biometric data deliver more nuanced mass marketing?​​

    All Current Events

    Listen to Measured Thoughts on Wharton Business Radio, Sirius XM Radio Channel 132

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    Contact

    David J. Reibstein, Ph.D.

    The William S. Woodside Professor and

    Professor of Marketing

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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