Measured Thoughts
Switzerland Is No. 1 in 2023 U.S. News Best Countries Rankings
The nation retained its top ranking while the United States slipped for the first time in five years.
You Might Be Surprised to See Countries Agreeing on These Social Issues
Nations are divided on immigration and social media, but democracy has universal appeal, even among monarchies, according to Best Countries survey results.
How Russia's Invasion of Ukraine Divides the World
Perceptions of countries often change slowly over time - but then Russian invaded its neighbor.
American's Saw Their Country As More Politically Stable After the Capitol Assault. Why?
Historic events can change a country's global brand - and may affect whether its citizens want to even vote.
Individuals, businesses and governments will need to respond to obstacles and seize opportunities to survive in a constantly changing world.
Encouraging Business Scholars to Address Societal Impact
By reimagining faculty research in terms of its public value, business schools will position themselves as contributors to the greater global good.
Measure for Measure: How Marketing Metrics Have Evolved
For most companies, one of the key aspects to any new or ongoing initiative is being able to measure return on investment or ROI.
Inalienable Customer Capital, Corporate Liquidity, and Stock Returns
We develop a model in which customer capital depends on key talents' contribution and pure brand recognition.