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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Current Marketing Events with Dave Reibstein

    This Week in Marketing - March 9, 2022
    00:0000:00
    Reibstein%20Sirius%205a_edited.jpg

    Topics

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    • Ukraine war tests whether marketers can address crisis meaningfully

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    • Inside Disney's ambitious bets on measurement, data and programmatic

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    • Kraft mac & Cheese teams with Netflix for star-studded film deal

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    • P&G stops marketing in Russia as pressure on consumer brands intensifies​

    All Current Events

    Listen to Measured Thoughts on Wharton Business Radio, Sirius XM Radio Channel 132

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    Contact

    David J. Reibstein, Ph.D.

    The William S. Woodside Professor and

    Professor of Marketing

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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