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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Current Marketing Events with Dave Reibstein

    This Week in Marketing - January 12, 2022
    00:0000:00
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    Topics

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    • Avocados from Mexico fuses branding, performance marketing for Super Bowl return

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    • Lays Grew Potatoes with Dirt from 29 NFL Stadiums and Turned Them into Chips

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    • Cancel culture: Trouble for brands or just noise?

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    • P&G takes first step into the metaverse with BeautySphere

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    • TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

    All Current Events

    Listen to Measured Thoughts on Wharton Business Radio, Sirius XM Radio Channel 132

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    Contact

    David J. Reibstein, Ph.D.

    The William S. Woodside Professor and

    Professor of Marketing

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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