Measured Thoughts

Linking Marketing Metrics To Financial Consequences

Professor David Reibstein

Current Marketing Events with Dave Reibstein

This Week in Marketing - January 12, 2022

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Topics

Avocados from Mexico fuses branding, performance marketing for Super Bowl return

Lays Grew Potatoes with Dirt from 29 NFL Stadiums and Turned Them into Chips

Cancel culture: Trouble for brands or just noise?

P&G takes first step into the metaverse with BeautySphere

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

All Current Events

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