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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Current Marketing Events with Dave Reibstein

    This Week in Marketing - July 8, 2020
    00:0000:00
    Reibstein%20Sirius%205a_edited.jpg
    All Current Events

    Topics

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    • Leaked Letter to NFL by Native American Leaders Demands Immediate Action on Redskins Name

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    • Tik Tok Pulls Out of Hong Kong Over National Security Law

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    • Conversation, not boycotts, is the way to fix social media says Unilever marketing boss

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    • Pernod plans crowdsourcing app to axe hate speech from social media

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    • Coca-Cola encourages shared meals in 1st ad since pandemic pause

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    • Report: Nike drops digital media agency Razorfish

    Listen to Measured Thoughts on Wharton Business Radio, Sirius XM Radio Channel 132

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    Contact

    David J. Reibstein, Ph.D.

    The William S. Woodside Professor and

    Professor of Marketing

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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