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Measured Thoughts

Linking Marketing Metrics To Financial Consequences

Professor David Reibstein

Current Marketing Events with Dave Reibstein

This Week in Marketing - June 17, 2020

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Topics

3 months in, how COVID-19 has permanently changed marketing

Verizon inks 3-year pact with 'League of Legends' esports league

Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil

Big advertisers demand delay to TV upfronts, broader media buying changes

Disney+ surges from last to 1st place in 'most beloved brands' this spring

All Current Events

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