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Measured Thoughts

Linking Marketing Metrics To Financial Consequences

Professor David Reibstein

Current Marketing Events with Dave Reibstein

This Week in Marketing - September 9, 2020

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All Current Events

Topics

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season

General Mills, Champion debut cereal-themed activewear collection

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Buffalo Wild Wings sells season passes to feed and entertain NFL fans

Miller Lite helps fans 'escape 2020' with 1975-themed rental

Gambling, alcohol and junk food brands breaking ad code by targeting children

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