Measured Thoughts

  • b-linkedin
  • YouTube - Black Circle
  • Home

  • About

  • Radio Shows

    • Elizabeth A. Bamonte
    • Bobby Calder
    • Toni Clayton-Hine
    • Luke Cole
    • Sofia Colucci
    • Nadine Dietz
    • Gary Ellis
    • Mike Hafer
    • John Hickman
    • Melissa Hobley
    • Casey Hurbis
    • Peter Intermaggio
    • Aimee Johnson
    • Kellyn Smith Kenny
    • Brian Killingsworth
    • Micky Lawler
    • Jonathan Levav
    • Michael Marino
    • Steve Mast
    • Chris McCann
    • Andrew McKechnie
    • Katie O'Reilly
    • Mark Riegel
    • David Rubin
    • Duncan Simester
    • Dave Sonntag
    • AnneMarie Suarez-Davis
    • Michelle Taite
    • Karen Tibbals
    • Bari Wolfman
    • Josh York
    • Andrea Zahumensky
  • Videos

  • Books

  • Research

  • More

    Use tab to navigate through the menu items.

    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Current Marketing Events with Dave Reibstein

    This Week in Marketing - September 9, 2020
    00:0000:00
    Reibstein%20Sirius%205a_edited.jpg
    All Current Events

    Topics

    ​

    • Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season

    ​

    • General Mills, Champion debut cereal-themed activewear collection

    ·

    • Buffalo Wild Wings sells season passes to feed and entertain NFL fans

    ​

    • Miller Lite helps fans 'escape 2020' with 1975-themed rental

    ​

    • Gambling, alcohol and junk food brands breaking ad code by targeting children

    Listen to Measured Thoughts on Wharton Business Radio, Sirius XM Radio Channel 132

    Online Playlist -- Best Of Measured Thoughts

    Contact

    David J. Reibstein, Ph.D.

    The William S. Woodside Professor and

    Professor of Marketing

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

    © 2015-2022 Measured Thoughts