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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Current Marketing Events with Dave Reibstein

    This Week in Marketing - September 8, 2021
    00:0000:00
    Reibstein%20Sirius%205a_edited.jpg

    Topics

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    • Facebook deepens its gaming bet with new Fantasy Games

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    • Chipotle gamifies loyalty program with extra perks

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    • WynnBet teams with Ben Affleck, Shaq as online sports betting heats up

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    • Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions

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    • How Mars measures the emotional impact of video ads using AI tech​

    All Current Events

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    Contact

    David Reibstein, Ph.D.

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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