Current Marketing Events with Dave Reibstein

This Week in Marketing - November 27, 2019
00:00 / 00:00

Topics

  • Macy's Parade

  • Brands coming together: Charles Schwab and TD Ameritrade - LVMH and Tiffany

  • Bloomberg spending money on political ads

    • What would you be measuring if you were his campaign manager​

  • Super Bowl ads will be $5.6 million this year

  • The benefits and downside to deep discounting on Black Friday and cyber Monday

Contact

David Reibstein, Ph.D.

The Wharton School

University of Pennsylvania

3730 Walnut Street, 743 JMHH

Philadelphia, PA  19104

 

Email: reibstein@wharton.upenn.edu
Telephone: 215-898-6643
Fax: 215-573-2129

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