Millions of dollars are spent each year to market a brand, but are companies getting what they paid for? On Measured Thoughts, host David Reibstein explores the metrics of success. Listen to upper management as they share their stories on how to evaluate a company for long-term prosperity. From pricing to international branding, learn the best strategies to enhance a business’s performance and find out what should influence your next business decision.

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David Reibstein, Ph.D.

The Wharton School

University of Pennsylvania

3730 Walnut Street, 743 JMHH

Philadelphia, PA  19104

 

Email: reibstein@wharton.upenn.edu
Telephone: 215-898-6643
Fax: 215-573-2129

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