Millions of dollars are spent each year to market a brand, but are companies getting what they paid for? On Measured Thoughts, host David Reibstein explores the metrics of success. Listen to upper management as they share their stories on how to evaluate a company for long-term prosperity. From pricing to international branding, learn the best strategies to enhance a business’s performance and find out what should influence your next business decision.
Washington, D.C. – Nov. 3, 2015 – U.S. News & World Report president and chief executive officer William D. Holiber today announced a new collaboration with Y&R and the SEI Center for Advanced Studies in Management at the Wharton School of the University of Pennsylvania to create Best Countries, a new U.S. News site to serve engaged citizens, business leaders, and policy makers from around the world.
“We are delighted to team up with U.S. News and Y&R. That nations are brands is something we have all known intuitively. [Best Countries] turns this understanding into a data-driven model that demonstrates the direct and indirect impact of nation brands on economies — and offers prescriptive measures for change. We are excited to be part of this ground-breaking project and to help nations and businesses leverage its findings.” — Professor David J. Reibstein