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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

    Dial 1-844-WHARTON to call Measured Thoughts on Mondays between 4 p.m. and 5 p.m. EST

    Guest, 11/26/18: Stephen Diorio - Director, Forbes Marketing Accountability Institute
    00:00 / 00:00
    Stephen Diorio.jpg
    Stephen Diorio
    Director
    Forbes Marketing Accountability Institute

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    Contact

    David Reibstein, Ph.D.

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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