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    Linking Marketing Metrics To Financial Consequences

    Professor David Reibstein

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    Measured Thoughts: Mark Addicks
    Dave Reibstein
    • Aug 12, 2020
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    Measured Thoughts: Mark Addicks

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    Dave Reibstein
    • May 1, 2013
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    Dave Reibstein
    • May 1, 2013
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    Dave Reibstein
    • May 1, 2013
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    Contact

    David J. Reibstein, Ph.D.

    The William S. Woodside Professor and

    Professor of Marketing

    The Wharton School

    University of Pennsylvania

    3730 Walnut Street, 743 JMHH

    Philadelphia, PA  19104

     

    Email: reibstein@wharton.upenn.edu
    Telephone: 215-898-6643
    Fax: 215-573-2129

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