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Linking Marketing Metrics To Financial Consequences

About the

David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on branding, marketing metrics, product line decisions, and competitive marketing strategy. For several years he served as the Vice Dean of The Wharton School.

He has taught at Harvard and INSEAD, and he has consulted with hundreds of companies in dozens of industries. Professor Reibstein is the chairman elect of the Responsible Research in Business & Management (RRBM), was the chairman of the board of the American Marketing Association (AMA) and the executive director of the Marketing Science Institute (MSI). 

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Guest Editors:
David Reibstein, Professor of Marketing
The Wharton School, University of Pennsylvania

Koen Pauwels, Professor of Marketing
Northeastern University
Wharton Business Radio

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