Managing through a Pandemic

Markets In Motion series

Marketing Science Institute (MSI) Webinar December 13, 2020:

What Do You Know Of Marketing Metrics?

Latest News

Americans Saw Their Country As More Politically Stable After the Capitol Assault. Why?

Historic events can change a country’s global brand – and may affect whether its citizens want to even vote.

Encouraging Business Scholars to Address Societal Impact

By reimagining faculty research in terms of its public value, business schools will position themselves as contributors to the greater global good.

Measure for  Measure: How Marketing Metrics Have Evolved

For most companies, one of the key aspects to any new or ongoing initiative is being able to measure return on investment or ROI.

Inalienable Customer Capital, Corporate Liquidity, and Stock Returns

We develop a model in which customer capital depends on key talents' contribution and pure brand recognition.

The past, present, and future of brand research

We begin by reviewing three historical eras of branding development in the past: the information, attribute, and brand equity eras.

Measuring Trademark Dilution by Tarnishment

The law of trademark tarnishment—a type of trademark dilution—is in disarray.

Switzerland and Japan Are the World’s Best Countries

The global view of the U.S. as a trustworthy nation drops for the third consecutive year in the Best Countries survey assessing 80 nations.

Japan’s Lessons on Branding a Country

The East Asian nation shows how promoting a nation with its own boundaries is as important as selling to the world.

America First? To the World, It’s Eighth

Whartons David Reibstein explains the latest rankings of the Best Countries report from
U.S. News & World Report

Best Countries Rankings

Professor Reibstein featured in U.S. News & World Report