Professor
David
Reibstein

Linking Marketing Metrics To Financial Consequences

About the
Professor

David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on branding, marketing metrics, product line decisions, and competitive marketing strategy. For several years he served as the Vice Dean of The Wharton School.

He has taught at Harvard and INSEAD, and he has consulted with hundreds of companies in dozens of industries. Professor Reibstein is the chairman elect of the Responsible Research in Business & Management (RRBM), was the chairman of the board of the American Marketing Association (AMA) and the executive director of the Marketing Science Institute (MSI).

latest news

Switzerland Is No. 1 in 2023 U.S. News Best Countries Rankings

The nation retained its top ranking while the United States slipped for the first time in five years.

'Barbie' is a hit and all kinds of business are hopping on the bandwagon

You Might Be Surprised to See Countries Agreeing on These Social Issues

Nations are divided on immigration and social media, but democracy has universal appeal, even among monarchies, according to Best Countries survey results.

Research projects

Best Countries

Behind a country's wealth and success are the policies that create possibilities, the people that drive the effort and the history that shapes the environment and perspective.

Globalization has expanded a country's presence beyond its physical borders, and the U.S. News Best Countries rankings – now in their eighth year – seek to examine a nation's worth beyond hard metrics.